pieces of global coverage
Face to face media interviews
organic views of game trailer
When Zlatan Ibrahimovic’s gaming studio – ISBIT GAMES – approached us to launch his first ever game we guessed one thing…Zlatan was going to be in it! And we were right. Zlatan Legends – a mobile game for IOS and Android – sees Zlatan in space taking on Zlatans from other planets as they fight to save the world.
Our role as the global PR agency involved the management of a media day with Zlatan in Manchester, PR launch strategy development and roll out, development and management video and imagery assets and global sell across international markets including UK, Sweden and Brazil. One important KPI as part of the launch was to position the game as a collaboration with ISBIT GAMES and Zlatan, and help raise the profile of the gaming studio’s CEO, Markus Koos.