Independent Agency of the Year 2025
Pangolin is a creative PR and communications agency built for brands that refuse to blend in.
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About Us
As a two-time Independent and Boutique “Agency of the Year”, we help brands create unmissable stories that spark conversation in every feed, channel and community.
Our UK-based team strives to create work that is as commercially sharp as it is creatively brave - ensuring brands don't just join a conversation, they own it.
Our client’s campaigns have reached every corner of the globe. From Ellen DeGeneres reviewing The Glenlivet’s edible whisky capsules, to Ed Sheeran debating Frank’s RedHot sauce infused Fish & Chips, we know how to create culturally relevant ideas that travel.
I think Pangolin were easily the best thing to happen to the Frank’s RedHot brand. It’s not often you see the ideas in the pitch deck become the ideas that happen exactly as you imagined them. And that’s pretty rare. Creative, brave and make stuff happen.
-Amit Singh - Marketing Director - McCormick
They are amazing people to work with. Incredibly collaborative, highly strategic and very creative. They have real strength which is to fuel a creative idea with earned media power.
Ned Paterson - Creative Content Controller - The Absolut Group
What sets them apart is their challenger mindset, their dedication to creativity, their energy, and despite the fact they’ve grown in size, they’ve maintained their small agency feel. I can still pick up the phone and receive great counsel from any member of the team.
Louisa Humm - Global Communications Director, Pernod Ricard
Fantastic team! I am lucky to have worked with Pangolin over the last 5 years and am still impressed by their passion, extensive knowledge and dedication to detail. Couldn’t recommend more.
Dagmar Emery - Senior Marketing Manager Hydration - PepsiCo
PR Services
Global Communications Strategy
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Strategic campaign cadence
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Market liaison and support
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Centralised global assets
PR Services
Product Innovation
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Bespoke product creation
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Audience-led strategy
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Complete production & delivery
PR Services
Brand Partnerships
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Partnership identification
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Audience & brand fit assessment
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End-to-end partnership management
PR Services
Creator Marketing
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Creator shortlisting & vetting
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Creative development & briefing
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Campaign delivery & measurement
PR Services
Press Office
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Gift guide & seasonal placement
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New product & round-up features
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Proactive journalist relations
PR Services
Content Production
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Short-form social content
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Hero brand film production
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End to end delivery - storyboard, capture & edit
PR Services
Community Management
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Day-to-day social channel management
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Follower engagement & growth
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Trend monitoring on Instagram & TikTok
PR Services
Stunt Activation
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Distinctive PR stunt concepts
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End-to-end stunt production
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Stunt amplification strategy & execution
PR Services
Market Management
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Global-to-local campaign coordination
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In-depth market toolkits
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Centralised asset creation and delivery
PR Services
Branded Experience
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Immersive experience concept & design
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End-to-end event production
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Expert partner network
PR Services
Graphic Design
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Logo & brand identity creation
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Digital & print asset production
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Image retouching & mockups
I think Pangolin were easily the best thing to happen to the Frank’s RedHot brand. It’s not often you see the ideas in the pitch deck become the ideas that happen exactly as you imagined them. And that’s pretty rare. Creative, brave and make stuff happen.
-Amit Singh - Marketing Director - McCormick
They are amazing people to work with. Incredibly collaborative, highly strategic and very creative. They have real strength which is to fuel a creative idea with earned media power.
Ned Paterson - Creative Content Controller - The Absolut Group
What sets them apart is their challenger mindset, their dedication to creativity, their energy, and despite the fact they’ve grown in size, they’ve maintained their small agency feel. I can still pick up the phone and receive great counsel from any member of the team.
Louisa Humm - Global Communications Director, Pernod Ricard
Fantastic team! I am lucky to have worked with Pangolin over the last 5 years and am still impressed by their passion, extensive knowledge and dedication to detail. Couldn’t recommend more.
Dagmar Emery - Senior Marketing Manager Hydration - PepsiCo
Agency Practices
Health and Wellbeing
Trust and credibility are everything in Health & Wellbeing communications. Our specialist team combines more than 20 years of category experience with creative storytelling that builds awareness, drives engagement and delivers impact, while navigating the complex regulations and guidelines that shape the sector. From fertility tracking app Clue to sports nutrition leader Optimum Nutrition, leading health and wellbeing brands trust us to deliver standout coverage with a creative edge.
Agency Practices
Food & Beverage
With experience spanning global brands including PepsiCo, McCormick and Pernod Ricard, our Food & Beverage team helps clients create conversations consumers actually want to be part of. From unexpected brand collaborations to product launches and integrated campaigns, we combine creative thinking with modern communications to help brands stand out in a crowded market.
Agency Practices
Technology
Our tech-obsessed team has spent years helping clients launch products, drive app adoption and explain complex innovations in simple, engaging ways. We work with technology clients across a range of sectors from digital banks to healthcare, and our real skill is helping them transform tech-led innovation into consumer-led conversation.
Agency Practices
Sport & Entertainment
Sport has been part of Pangolin's DNA from day one. Our founders started their careers working across Nike, Formula 1 and the ECB, and today our team continues to create campaigns that put brands at the heart of culture. From creating viral trick shot content with the world’s best footballers for Pepsi, getting Arsenal players eating whisky-infused Willy’s Pies for Chivas, or hijacking the World Cup with Danny Dyer for Frank’s Hot Sauce, we combine a genuine passion for sport with creativity that gets people talking.
Pangolin is an award-winning creative PR and communications agency based in London. We specialise in consumer challenger brands that want to get an unfair share of the conversation. We pride ourselves on creating work that is as commercially sharp as it is creatively brave - ensuring brands don't just join a conversation, they own it.
Earned-first is about earning attention, not paying for it. As earned-first specialists we develop creative ideas that are built to spark mass conversation and shareability in a noisy world.
To be unmissable, you must first be undeniable. Ruthless Clarity is our commitment to strip away every piece of noise until only the sharpest work remains. Ruthless Clarity in Thought: we are obsessed with distilling any complex brief into something memorably simple. We aim to unearth the sharpest, most undeniable ideas that make people stop, think and act.
Ruthless Clarity in Process: we understand our client’s businesses can be complicated, so we focus on keeping our processes simple to help get ideas out into the world faster.
Ruthless Clarity in Results: our unique 4Ps planning and measurement framework demonstrates the commercial impact of our work - from AI visibility increase and consumer perception shifts, to in-store footfall and product sales spikes.
We offer a full range of PR services, including product innovation, brand partnerships, creator marketing, stunt activation and much much more! Whether you need end-to-end campaign support or specialist expertise in one area, we've got you covered.
Yes! We have a dedicated social division that is chronically online. They work hand in hand with our PR experts to ensure every campaign has the best chance to be seen and heard in every feed, channel and community.
Absolutely. We're not an agency that hands off a great idea and leaves someone else to figure out the rest. From concept to execution, we see it through. We have in-house creative expertise and a trusted network of specialist production partners to bring even the most ambitious ideas to life.
Of course! We’ve got a whole page dedicated to our work, where you will be able to look through some of our favourite campaigns and their results.
We would recommend you choose a PR agency based on three things.
1. Proven track record - do they have experience in the sector and have great case studies to prove their impact?
2. Team - do they have the right team and skill set in place to service a business or brand like yours?3. Chemistry - the best client agency relationships are built on chemistry, trust and collaboration. You should be selecting the agency you want as a true extension of your in-house team.