Under Armour hit Oxford Street

This month, the team helped our clients at Under Armour open another one of their renowned brand houses – this time on London’s iconic Oxford St. The opening marked a significant milestone in the brand’s European growth plan, demonstrating its commitment to delivering unparalleled experiences and groundbreaking products for athletes. 

Under Armour used the opportunity of the brand house opening to unveil the latest athlete signing, Arsenal’s Eddie Nketiah and so the team were tasked to curate an event which spread as much awareness as possible around the two exciting announcements.

The event began with our event host and sports presenter, Nicole Holliday taking centre stage to finally reveal Eddie to 80+ attendees, that included media and rising star athletes. Making his debut for the brand, Eddie officially crowned the new partnership by smashing open the store doors (in true Under Armour style!) creating a newsworthy photo moment to capture the attention of press after the event.

Providing attendees and brand fans with the chance to get to know Eddie better, the footballer then joined Nicole on stage to partake in an insightful Q&A. Not only did he discuss his experiences of becoming a professional athlete at such a young age, but also his plans looking forward and what he hopes to achieve whilst working with Under Armour.