The World’s Rarest Beer
When we heard there was a sustainable pale ale with a Pangolin on the front that was helping to protect endangered species we just HAD to work with them! Introducing Endangered Brewing – the sustainable, craft beer brand giving back to compassionate conservation efforts.
10% of proceeds from every can of Pangolin Pale Ale, African Wild Dog Lager and Ethiopian Wolf Wheat Beer sold goes to The Born Free Foundation, to help protect endangered species from extinction. Each beer features striking artwork of their namesake animal and the brand’s goal is to remove those images once the animal is no longer threatened.
We worked with Endangered Brewing to engage media and influencers – and sent out as much beer as possible! Our gifting strategy and sell-in achieved widespread coverage, including key titles Evening Standard, ShortList and VERGE Magazine.
It’s always great to work with a brand that aligns with our company values – it also helps that the team are big fans of the Pangolin Pale Ale! Follow Endangered Brewing on social media for information about upcoming beer launches and other news @endangeredbrewing