Rockstar’s ‘Icanic’ Xbox Memorabilia
Rockstar Energy Drink joined forces with Xbox to give fans the ultimate gaming experience, and to celebrate the partnership we brought to life a series of collectible helmets inspired by iconic games Fallout76 and The Elder Scrolls Online.
Created with a combination of Rockstar Energy cans that were going to be discarded, the life-size helmets were intricately designed to replicate those worn by characters from the games, and were showcased in independent gaming stores across the country.
Through sampling, influencer partnerships and the production of some epic assets, we were able to showcase the journey of the cans from the hands of gamers to the creation of the memorabilia – with an awesome social competition for fans to get involved with too!
This resulted in 6 pieces of media coverage in top gaming and lifestyle titles such as VERGE, GameRant and Games News Now, not to mention 15 pieces across social including organic support from the gaming stores themselves.