Robin Redbreast Day
Redbreast Irish Whiskey teamed up with actor and comedian Chris O’Dowd for the launch of its very first Robin Redbreast Day, a global date in the calendar year designed to raise awareness of the brand’s mission to help keep common birds common.
Kicking off its first year in style, the Irish actor came together with the brand’s mascot, Robin Redbreast, to raise donations to its charity partner, BirdLife International. For every view of the video, 25 cents was donated to the charity to help support its ongoing commitment to keep the common birds around for years to come.
Robin Redbreast Day also saw the return of the limited edition 12-year-old bottle which features an intricately-designed copper casting that transforms into a beautiful bird feeder.
The video and bottles combined raised a total of $100k for BirdLife International, as well as sparking conversation across national, regional, trade, and lifestyle media such as Metro, Master of Malt, and Cosmopolitan – not bad for a little two-legged guy!
As we fly into 2022, we hope to see fans continuing to raise a glass to our feathered friends!