Pepsi x EA SPORTS FC™

Last month was a special time for football and gaming fans alike, when Pepsi and EA SPORTS FC™ came together to mark the global launch of the two behemoths’ new partnership by giving gamers the opportunity to redeem epic in-game EA SPORTS FC™ rewards.

The announcement highlighted that with every purchase of selected Pepsi promotional products, fans are able to redeem EA SPORTS FC™ 24 Ultimate Team™ in-game rewards, including one Ultimate Team™ 75+ rated untradeable gold item… and that’s not all! Promotional cans and bottles also provide access to slick vanity rewards including Pepsi football kits, classy stadium designs, and TIFOs. An exciting new film starring fellow Pepsi ambassador Vini Jr accompanied the launch, creating a huge buzz across digital and social media.

Ahead of the launch, Pepsi unveiled the newest member of its star-studded lineup of global ambassadors for the campaign, with Son Heung-min signing a multi-year deal following his emphatic brace in September’s North London Derby. 

The partnership is the result of a shared ambition to shape the future of football fandom, providing the brand with a unique opportunity to engage with football fans and communities worldwide, enhancing their connection to the sport while deepening fan engagement.