Pepsi announces Burna Boy for UCL Final Kick Off Show
March was an eventful month for the team as we revealed the first details of this year’s hotly-anticipated UEFA Champions League Final Kick Off Show by Pepsi. The brand is renowned for working with the biggest stars in sports and entertainment and this year is no different, with news breaking that GRAMMY-winning megastar Burna Boy will co-headline the event on June 10th.
Now in its seventh year, the Kick Off Show unites millions of music and sport fans from across the globe via a must-see performance just moments before the biggest game in club football gets underway. This year, for the first time, Pepsi are giving fans the opportunity of a lifetime to be part of the performance themselves via the #PepsiKickOffShow TikTok challenge, which encourages fans to showcase their football skills or dance moves with the best being selected to feature as part of the show.
To create buzz on social media, Burna Boy posted an image of himself wearing personalized grills that included his UCL performance date in Pepsi colours. We then took the news to the biggest sports, entertainment and lifestyle titles across the world with the likes of 433, Hypebeast, Complex, VERSUS, NME and FourFourTwo all rushing to cover the announcement.
Within 24 hours the campaign gained 511 pieces of coverage, maintaining a 100% positive sentiment throughout and achieving over 449M global impressions.
The reaction was incredible, with fans eager to see the African Giant perform with Pepsi. And that’s not all; another star co-headliner will be announced soon, making the Kick Off Show by Pepsi one of the truly unmissable moments of the summer! Stay tuned for more news coming soon…