Making history at Wembley with Pepsi MAX®
The summer of 2022 saw a record-breaking UEFA Women’s EURO tournament capture a nation as it took place across the UK. England’s Lionesses roared to victory at Wembley stadium on the 31st July, and the Pepsi MAX team was delighted to have been a part of marking this moment in history by delivering the first-ever UEFA Women’s Euro Final Show.
Headline act BRIT award-winning Becky Hill was joined on stage by British MOBO award-winning rapper, Stefflon Don, and dance chart-topping sensation, Ultra Naté for an epic music spectacle moments before the biggest women’s football event in the world kicked off.
We helped spread the world of Pepsi Max’s debut live show at the final by securing a number of interviews with Becky Hill, and announcing the news to UK and European music, entertainment and lifestyle media.
Days before the final we also held a media day at Wembley stadium to host a range of media interviews the team had set up for each music artist. The eclectic all-female line-up allowed us to target a variety of media outlets across hype & culture, music, lifestyle and broadcast.
The coverage we secured for the inaugural UEFA Women’s EURO Final Show presented by Pepsi Max generated a whooping 254M+ in media impressions and 270+ pieces of coverage. Key coverage included BBC 5 Live, HUNGER, HYPEBAE, Mail Online, METRO, Evening Standard, POPSUGAR, MixMag and The Mirror.