La Vie brings home the bacon

We partnered with our friends at La Vie, the fearless plant-based innovators, to rewrite the rules of crowdfunding this summer by announcing a bold new campaign with CrowdCube. The record-breaking campaign raised over €2 million from nearly 3,000 investors globally, over doubling its original target of €1 million.

We announced the campaign using a strategic approach, targeting business and industry marketing titles to spread the word about the brand’s mission: unite investors to contribute to a more sustainable planet without compromising on taste. We also headed to Paris to immerse media and influencers in the brand and educate them around the campaign.

Media attendees included the likes of Daily Express, The Grocer, Marketing Week, The Sun, and The Guardian, with a number of interviews secured for both Chief Marketing and Creative Officer, Romain Jolivet, and also Nicolas Schweitzer, CEO and co-founder of La Vie.