Chivas x AGR ‘Raise the Game’

We helped Chivas launch its latest fashion collaboration with luxury knitwear brand, AGR.

The vibrant, three-piece capsule collection embodies the Scotch’s ambition to ‘Raise the Game’ by uniting and celebrating football communities through elevated cultural moments and collaborations.

Featuring a jersey, shorts and bucket hat that embody the unifying energy surrounding women’s football, ‘Chivas x AGR Knit’ blends Chivas’ iconic luxurious aesthetic with AGR’s signature neon colourways. Bold, intricate patterns are lended to the collection through the use of deadstock fabrics to pay homage to retro kit designs that brought football to the forefront of streetwear.

We announced the limited-edition collection across global hype, culture and fashion titles, and hosted an intimate launch event which saw media and influencers across the sporting and fashion worlds engage with the collection and learn more about Chivas x AGR from the fashion brand’s founder and creative director, Alicia Robinson.