Chivas teams up with ‘The Don’
We helped Chivas announce the second part of its exclusive partnership with British rap sensation Stefflon Don with the launch of the ‘Chivas 12 x Stefflon Don’ limited edition bottle, featuring tropical artwork inspired by her highly-anticipated debut album, ‘Island 54’.
The collaboration formed part of Chivas’ ‘I Rise, We Rise’, platform that aims to celebrate the next generation of hustlers who have carve their own paths to success.
To amplify the release of the limited edition bottle, we put on an exclusive launch event that brought to life the bottle artwork. During the event we hosted 5 media and influencer interviews with Stefflon Don in front of her very own bar serving her signature cocktail ‘The Don’.
Not only this, we created bespoke ‘Chivas 12 x Stefflon don’ gift boxes, specially designed to spotlight the limited edition bottle bringing to life the label’s vibrant artwork for media and influencers to enjoy.