Chivas Delivers Highball To Football Fans
To celebrate the return of football, Chivas launched the ‘Cheers from Home’ Delivery Service; in partnership with Deliveroo, Chivas delivered everything you need to make the sessionable Chivas Highball to football and whisky fans across London and Manchester.
From the glasses and ice to the whisky and garnish, Chivas had football fans covered, ready for kick-off from the comfort of their homes.
As Manchester United’s global spirits partner, Chivas also released a limited edition Manchester United version of the matchday kits to celebrate the Club’s first Premier League fixture of the season. Playing homage to the club roots, The Chivas x Manchester United at Home match day kit was exclusively available in Manchester, featuring team glassware and Club merchandise – the ideal accompaniment for a United fan enjoying the season kick-off.
We’re proud to have launched this exclusive delivery service, to drive awareness of Chivas bringing the pre-game bar experience into fans’ homes, featured in Verge, 90min, Sports Industry Business and Manchester Confidential.