Chivas Celebrates Women’s Football at BOXPARK

July was a monumental month for women’s football – throughout the UEFA Women’s EUROs 2022, we hosted media and influencers with Chivas Regal at BOXPARK Wembley, for which the whisky brand is a pour partner. 

Continuing Chivas’ ongoing presence in football, which extends to its sponsorship of Manchester United Football Club, we took leading figures in women’s football and popular culture to BOXPARK’s official match viewing events to take-in the phenomenal crowd atmosphere as the Lionesses brought it home!

Hosting at the EURO viewings followed our previous BOXPARK activity which saw us invite key media to #WOMXNWHOPLAY, an on-site exhibition with live panel talks created in partnership with Chivas. 

Across our various BOXPARK hosting activities, we hosted key journalists from VERSUS, Indivisa, GUAP and Goal Diggers podcast, as well as influential figures in football and lifestyle spaces.