Chivas and LISA’s bold new bottle
We helped Chivas continue to change perceptions of the modern whisky drinker with its ongoing partnership with one of the world’s most influential K-Pop stars, LISA.
We announced an exclusive, limited edition drop of the iconic Chivas 18 in collaboration with the global music sensation. The bottle blended Chivas 18’s classic design with LISA’s bold style, embodying the contemporary luxury that Chivas has introduced to the Scotch whisky industry.
Chivas celebrated the launch with an exclusive metaverse event hosted by LISA herself in a luxury digital space titled ‘Regal Planet’. The event saw consumers customise their own avatars, and learn more about Chivas and its range of whiskies, before heading to the main stage where LISA talked about the partnership and how to make her signature cocktail, Pink Spice.
To drive conversation around the launch of the new limited edition bottle from Chivas and LISA, and the metaverse event, we secured top tier coverage across global hype, K-pop and trade media titles including HYPEBAE, CULTED, All Kpop and The Spirits Business.