Blending the Worlds of K-Pop & Scotch
We helped Chivas continue to switch up the narrative on traditional connotations of ‘whisky drinkers’ by announcing LISA, one of the world’s most influential KPOP artists as their latest ambassador.
LISA’s personal style and journey embodies the Chivas ethos, and is representative of the brands new ‘I Rise, We Rise’ campaign, which champions an exciting new generation of whisky drinkers across the globe.
We sparked conversation with global hype, lifestyle, Kpop and trade media titles including Highsnobiety, HYPEBAE AdWeek, and AllKPop, who all wanted a piece of the LISA pie.
The announcement marked the start of the collaborative partnership between LISA and Chivas, with further live events, activations and exclusive drops set to take place later in 2022.