• Highlights

    The results

    • Almost
      150
      social posts
    • Over
      100
      pieces of coverage
    • Over
      200
      million content views
  • Welcome To My Crib

    We were tasked by The Glenlivet – the original Speyside single malt – to relaunch its highly anticipated visitor centre in Scotland. After 18 months of renovations, the space had been transformed into a fully immersive experience for whisky enthusiasts old and new.

    With originality part of The Glenlivet DNA, it only felt right for the original single malt to open its doors in the most unexpected way possible. So by tapping into the nostalgic trend of the early 00’s, a unique partnership was proposed with the original property-porn show – MTV Cribs – creating a one-of-a-kind episode.

     

    Hosted by Scottish comedian, and voice of Love Island, Iain Stirling, the episode gave viewers across the world an MTV Crib-style first look behind the scenes of his ‘neat’ new crib. The content was https://www.youtube.com/watch?v=tms1M8Kbd4wpublished on MTV’s channels and pushed out to media resulting in over 2 million views and a 30% share of conversation vs. competitors online during launch week.

    To create a sustained buzz around the opening, we also hosted an action packed press trip up to Scotland, where media and influencers enjoyed distillery tours, whisky tastings and dinners made with the finest local Scottish ingredients. Not only did this generate further editorial coverage, but also a huge amount of conversation across social media – with a total of 102 pieces being secured both online and offline.

    This really is where the magic happened.