pieces of coverage
organic video views
- More than
spike in website traffic
We teamed up with The Glenlivet – the original Speyside single malt Scotch – to help bring to life the “Original By Tradition” campaign, and support the brand’s ambition to open up the single malt Scotch category. The Glenlivet wanted to get people talking and spark a conversation around single malt.
We proposed creating an innovative new way of drinking The Glenlivet – something that had never been done before by any spirit brand, let alone an iconic single malt Scotch. We partnered with sustainable packaging start-up, Notpla, to serve up single malt cocktails in a seaweed case to create the world’s first-ever whisky ‘Capsule Collection’.
To launch the limited-edition Capsule Collection we partnered with cocktail legend and co-owner of Tayēr + Elementary, Alex Kratena during London Cocktail Week – a time when cocktails were going to be on the tip of everyone’s tongue. The result? We got people talking.
The Glenlivet Capsule Collection launch video – with over 9m organic views – caused quite the stir amongst whisky fans. After trending on Twitter, news of the seaweed-based capsules was picked up across the world by a wealth of late night talk show hosts, breakfast TV stations, radio DJs and national newspapers. Media and consumers as far as India, Australia and the US were asking to sample the capsules, and get their hands on the latest piece of single malt innovation.
We knew the Capsule Collection was a bold move, but when working with a brand that aims to challenge preconceptions around Scotch, we knew we had to do something truly original.