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Highlights
The results
- Featured in over
35
Christmas gift guides - Over
20
pieces of print coverage - Became UK's
No. 1
best-selling children's picture book.
Lost My Name
The team at Lost My Name (aka ‘3 dads and an uncle’) came to us with a very clear brief: make their personalised children’s book famous in the run up to Christmas, and get in as many gift guides as possible. So that’s exactly what we did!
We kicked off a hard working press office campaign, getting the book into the hands of as many journalists as possible. We knew the product was so beautifully designed that the books would sell themselves to journalists. Through one-to-one briefings, we showed media how easy it was to create a totally unique, personalised gift for their child, niece, nephew, grandchild, godson. The results? It was like Christmas came all at once.
