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Pepsi MAX Taste Challenge
In the summer of 2019, Pepsi MAX once again put its taste credentials on the line, going head to head with its biggest selling cola competitor. To help elevate the activation in the UK we partnered with the self-proclaimed Mayor of Hounslow, Chabuddy G, who tried his hand at becoming a social media influencer.
In the hope of securing his first legitimate brand partnership, Chabuddy G dubbed himself the Pepsi MAX ‘Chief Tasting Officer’; with his selfie-game on lock, a new appreciation for hashtags and his infamous van at the ready, Chabuddy G took to the streets of London to prove that Pepsi MAX is the nation’s favourite cola drink.
The activity was supported by a media partnership with LADbible, media interviews with Chabuddy G and UK press office outreach.