Highlights
The results
- Over
50
pieces of coverage - Partnerships with
15
UK influencers - Over
50
guests attended the event
- Over
DriveNow
Pangolin has worked with flexible car-sharing service, DriveNow since it first launched in London in 2014. DriveNow recently doubled its service area of the capital, from four boroughs to nine which saw an additional 410 BMWs and MINI vehicles across an area of almost 200km2.
To create news and buzz around the announcement we hosted a panel discussion on the topic of mobility and liveable cities at BMW Park Lane. The night was hosted by UK MD, James Taylor and featured industry leaders including, Michael Hurwitz, Director of Transport Innovation at Transport for London, Tony Douglas, Head of Strategy and Brand Communication Mobility Services at BMW Group, Ben Rogers, Director at Centre for London and Samantha Heath, Director at London Sustainability Exchange.The event was also attended by a variety of top-tier media including Financial Times, Evening Standard and Forbes.