Highlights
The results
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100
pieces of global coverage - BuzzFeed video
400k
organic views - Over
1tn
of ocean plastic collected each day
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Chivas x Javier Bardem
Oscar-winning actor, Javier Bardem made a surprise appearance at a Spanish port to meet with Chivas Venture finalist Sea2See, to see how they’re making waves in the global fight against ocean plastic waste.
Social startup Sea2see upcycles ocean plastic waste collected by fishermen and transforms it into luxury eyewear. Accompanied by a member of the Pangolin team and an Associated Press crew, Javier jumped on board and headed out to sea to witness the impact single-use plastics are having on our oceans
The activity was part of Chivas’ #BarStraws campaign, which saw the Scotch whisky brand pledge to stop using single-use plastic straws and stirrers in over 100 countries, and called on bars and cocktail lovers around the world to do the same.
Coverage highlights included a live interview at the port with Sky News, a featured video on BuzzFeed and multiple news articles in global and Spanish news outlets.