If you’re interested in hearing more about social media marketing, let’s talk. Get in touch at hello@pangolinpr.com

What We Actually Do

We all know that the lines between earned and social media are becoming increasingly blurred. Commonly effective social marketing campaigns drive mass earned media coverage, and so it’s more important than ever to really understand the role social plays and how it fits into a brand’s marketing strategy.

Our team is passionate about working closely with our clients to really understand their audience, the social platforms they use and content they consume, to define the right strategic and creative approach. From award-winning TikTok football content for Pepsi, to Nacho dish creations with Sam Thompson and Pete Wicks on Instagram for Doritos, we help create, curate and manage a variety of impactful social campaigns including the creation of social-ready assets.


We partnered with Pangolin to help drive awareness and conversation around our #NachoYourWay social competition which focused on the public submitting photos of their best nacho recipes for a chance to win £20,000.

After looking at our customer base, Pangolin discovered that social food challenges amongst friends was a growing trend on Instagram, and so enlisted the perfect pair to show people how it’s done – Sam Thompson and Pete Wicks.

The results were incredible – our Instagram following increased over 20% and the hero content had over 21,000 engagements.


The team works hard to understand our audience’s behaviour, what makes them tick and what is going to make the brand stand out. Their strategic guidance has led to some of the most impactful brand campaigns over the last 10 years.