Our collaboration with Pangolin to create The Glenlivet Capsule Collection was one of the most successful brand communication campaigns in the history of Pernod Ricard.

We tasked Pangolin to support our vision of leading the single malt Scotch category by opening The Glenlivet up to a new generation of consumers through our new brand world: Original by Tradition.

The main objective was to create a real life proof point that demonstrated how The Glenlivet behaves as a brand to new audiences, outside of traditional advertising.

It’s not common for Scotch to spark conversations that capture the attention of modern global audiences. However, the idea and execution that Pangolin created did exactly that…and then some! The response delivered because it was original (a world first for a spirits company), authentic (through partnerships with technology company Notpla and award winning bartenders at Tayer) and provoked conversation about an entire category – with consumers challenging the very perceptions that The Glenlivet wants to dispel around enjoying single malt Scotch.