Product Innovation


If you need some innovation for your product innovation, let’s talk. Get in touch at hello@pangolinpr.com

What We Actually Do

We love creating and building stuff. We have a wealth of experience working hand in hand with our clients on creating bespoke product innovations and limited editions to drive mass fame and conversation. 

What makes product innovation a success? Understanding your audience, what they want and what will get them excited. From creating the world’s first edible whisky cocktail capsule collection launched at London Cocktail Week, to a limited edition Strawberry and Cream flavour for Doritos, we understand what types of innovation will get people talking across the world.

We’ve enlisted the help from chefs, product engineers and artists, and we’re proud to say that,  so far, we haven’t struggled to bring an idea to life. Even if it did need a bit of blood, sweat and tears to get there.


Our collaboration with Pangolin to create The Glenlivet Capsule Collection was one of the most successful brand communication campaigns in the history of Pernod Ricard.

We tasked Pangolin to support our vision of leading the single malt Scotch category by opening The Glenlivet up to a new generation of consumers through our new brand world: Original by Tradition.

The main objective was to create a real life proof point that demonstrated how The Glenlivet behaves as a brand to new audiences, outside of traditional advertising.

It’s not common for Scotch to spark conversations that capture the attention of modern global audiences. However, the idea and execution that Pangolin created did exactly that…and then some! The response delivered because it was original (a world first for a spirits company), authentic (through partnerships with technology company Notpla and award winning bartenders at Tayer) and provoked conversation about an entire category – with consumers challenging the very perceptions that The Glenlivet wants to dispel around enjoying single malt Scotch.