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What We Actually Do
For global brands their relationship with key markets is fundamental to the success of any campaign.
From understanding the global goals of the brand, to working with the markets to ensure local nuances are considered and compiling clear and concise toolkits for local teams to follow, our team support from both sides every step of the way. We help to ensure there’s a consistency of messaging and activation at a local level, whilst also maintaining relevance.
Pangolin has been our PR agency for the Chivas Venture ever since its incarnation in 2014.
The relationship they have developed with our markets over that period, along with their strategic and creative counsel has played a vital role in the success and longevity of the campaign.