We partnered with New Zealand pet food brand NOOD to announce its first-ever UK partnership with superstore, Tesco, bringing its nutrient-rich recipes to furry friends across the country.
On a mission to disrupt the pet food market, NOOD offers nutritious meals at barking prices packed full of protein, vitamins and superfoods, to keep pets happy and healthy without breaking the bank.
To launch NOOD to media and consumers in the UK, we secured product coverage, in-depth business interviews with the founder, as well as organic social media coverage in key consumer and trade publications, such as Sunday Express, Pet Gazette and Manchester Evening News.
To further amplify the launch and raise awareness for the product, NOOD partnered with top-tier UK online magazine, Stylist, on a fun, creative online advertorial that championed the brand’s personality and key messages.
A round of paws for everyone!