Steve Jobs x NFT

July 2021 marked a world-first auction format that saw Steve Jobs’ hand-written 1973 job application going head-to-head with the NFT version.

The auction acted as the ultimate test for the burgeoning world of NFTs – by selling the two assets side-by-side, the sale pushed the boundaries of the market and acted as a benchmark for the industry as a whole, asking what do we value more: the material or the digital?

To ensure the first-of-its-kind auction gained the attention needed to make it a success, we needed to get the influential business and crypto press engaged early to build up hype. We pre-briefed 10 of the most important titles and asked for their opinion on how the auction would go, and it’s safe to say they loved the concept of the story.

During the week of auction we saw over 200 pieces of coverage appear across the world including some of the most respected finance and crypto TV shows including Jim Cramer of Mad Money.