pieces of coverage
media attended launch
gin-based cocktails consumed
Keen to ride the ‘Ginaissance’ wave, Beefeater London opened its distillery doors in 2014, inviting the public to take a tour of the iconic London landmark and immerse themselves in the history of one of London’s best-loved spirits.
To celebrate the launch of the Distillery visitor centre, we partnered with well-known Soho cocktail bar, the Blind Pig, to create a bespoke ‘History of Gin’ cocktail. A selection of key media were also invited to take a first-look at Beefeater’s Distillery, with many taking advantage of the opportunity to listen to Master Distiller, Desmond Payne’s, tales over a G&T or two.