Play Never Stops with Pepsi
We’re extremely proud to have launched the 2020 Pepsi Football campaign for another year running – celebrating the brand’s ongoing partnership with the UEFA Champions League. This year was even bigger and better than the last, with another star studded line-up of football stars including Mo Salah, Leo Messi, Raheem Sterling and Paul Pogba.
This year’s ad, ‘Play Never Stops’, was directed by award-winning film producer, Henry Scholfield and featured an exclusive music collaboration with emerging artist, WOST. With fashion, music and mad football skills throughout the film, the team were able to coordinate a range of exclusive press interviews across music, sport and marketing outlets.
This year’s football campaign has sparked conversation across the globe including stand out pieces of editorial appearing in The Sun, Mail Online, 90 Min and Campaign.
And why do we do it every year? For The Love Of It of course! 😉
Check out the ad below – it’s a banger.