Meet the self-appointed ‘Chief Tasting Officer’
This summer, we supported the third year of the Pepsi MAX Taste Challenge; once again Pepsi MAX put its taste credentials on the line and went head-to-head with its biggest selling cola competitor. This year took an unusual turn with unexpected help from British comedian Asim Chaudhry’s well-loved character, Chabuddy G.
Known for his questionable entrepreneurial skills, the self-proclaimed Mayor of Hounslow, turned his attention to becoming a ‘social media influencer’. In the hope of securing his first legitimate brand partnership, he dubbed himself the Pepsi MAX ‘Chief Tasting Officer’ just in time for the launch of the 2019 Pepsi MAX Taste Challenge. With his selfie-game on lock, a new appreciation for hashtags and his infamous van at the ready, Chabuddy G took to the streets of London to prove once again that Pepsi MAX is the nation’s favourite cola drink.