Take It To The MAX For The Holidays

This month, we launched Pepsi MAX’s new ‘Christmas Refreshed’ Campaign, which encourages people to refresh their old traditions and redefine the way they celebrate the festive season this year.

At the forefront of the campaign is a new TV advert featuring UK artists, TrueMendous and Kamakaze. With the lyrics written by the two artists, the advert aims to reimagine the traditional sounds of Christmas, encouraging people to drop the clichés and choose the bold way with Pepsi MAX this season.

To launch the campaign, we were proud to have secured an exclusive interview with Pepsi’s UK Marketing Director in Campaign Magazine. Alongside this, the story was well received amongst other trade titles, featuring in Marketing Week, The Drum, Radio Times, Talking Retail and News Break.