THE BRIEF

Act as the UK press office for car-sharing service DriveNow – a joint venture between BMW and Sixt. Manage and activate both proactive and reactive PR campaigns to raise awareness of the service in London.

THE RESULTS

Over 200 pieces of coverage to date across national, local, broadcast and vertical media.

Media partnerships secured with key London-centric titles; Metro, Londonist, The Nudge and London On The Inside.