THE BRIEF

Raise the awareness of the annual Chivas Venture competition – a $1m search to find and support the most promising startups across the world. Support 30+ markets throughout the year with multiple PR activation toolkits including creative press office ideas. Activate multiple global PR spikes to maintain interest throughout the year. Create all global PR assets and ensure all content is packaged and distributed to markets in the correct formats for localization.

THE RESULTS

Now in its third year, the Chivas Venture has achieved over 5,000 pieces of global coverage across broadcast, print and online.

Creation of 10+ global PR toolkits activated in over 45 countries.

Managed global talent including Eva Longoria, James Corden, Oscar Isaac and Adrian Grenier.

Scheduled over 350 face-to-face media interviews across three Chivas Venture annual final events in San Francisco, New York and LA.