THE BRIEF

Support the launch of the new London Bridge café and bar location for The Breakfast Club. Secure media reviews and get journalists to visit the new location. Ensure the café and the bar have their own personality and consumers understand the value of the bar as a standalone venue to visit.

THE RESULTS

Secured reviews on both the café and bar across national, lifestyle, London and online press. Hosted over 10 journalist one-on-one reviews at the venue.

Soft openings and weekend events were sold out following the launch week.

Sold out soft openings and events.